Here is your brain

Unwanting: rewire your brain

Hi, if you found your way here, you've probably come across some of my content about rewiring your brain and want to try the protocol and app I built to help with that, which is wonderful. But before I add you, I want to be honest about what this is and isn't, because it's not for everyone (and I'd rather you opt out now than be disappointed later).

This is a structured approach, developed through my neuroscience research and rigorously tested, starting with myself. It is a strategy for behavioural change designed to require the least amount of willpower (a volatile resource) while producing the most durable change.

I built these tools for myself first, and have since used them to help hundreds of people overcome their own bad habits (and addictions) — smoking, binge eating, doomscrolling, porn use, procrastination, anger issues, and other compulsive patterns (including negative thought patterns). (The app supports building positive habits too, which is actually part of the protocol.)

It feels like I’m rediscovering parts of myself that were always there.
Phone · Gia, 12 days into rewiring
I’ve gone from feeling hopeless — I was convinced I might never be able to live without the addiction — to totally free and peaceful.
Smoking · Karin, 36 days into rewiring
I have been a procrastinator for over 50 years. My brain has shifted from avoiding tasks to looking forward to getting a task started!
Procrastination · Beth, 19 days into rewiring
I never would have guessed I’d have this much peace this early on.
Binge eating · CB, 32 days into rewiring

The program runs in two phases. In the Awareness phase you use the HIYB app to log the behaviour you wish to change, and catch what triggers it. There’s also a five-minute daily practice — counting your thoughts without following them — which trains the skill of catching those urges. At the end of the phase I analyse your data and design your custom rewiring protocol, which you then implement through the same app during Rewiring. The app makes the change in your brain visible and acts as scaffolding until you no longer need it, because you’ll simply be free of the pull.

Please read through the questions below carefully before answering.

About you

Which phone do you use?

The app installs differently on each, so I’ll send you the right instructions.

What you want to change

What are you hoping to change?

Tick everything that applies.

After you submit: I'll review applications personally over the next few days. If we're a fit, I'll be in touch with how to get started. If we're not, I'll let you know honestly. Either way, you'll hear from me.

A note: This is a research-informed personal project, not a clinical treatment. If you're dealing with severe addiction, an eating disorder, or any pattern where stopping suddenly could be dangerous (alcohol, benzodiazepines, etc.), please work with a clinician — this app can supplement that work but shouldn't replace it. I'm a neuroscience researcher, not a therapist or doctor.

What happens to what you write here is set out in the privacy policy.

If you’re curious about the neuroscience (and stories) behind these strategies along with my own, I write about it all below: